How do you measure success? In our society today we appear to be completely obsessed with growth an money. Most businesses are considered successful if they earning a profit and unsuccessful if they are not. The IT marketplace is ripe with companies who are out there to try and maximize their profits. Most people in America aspire to wealth, and this is how they measure their own personal success as well. People make $100,000 per year are thought to be more successful than people who make $80,000 per year. There are other ways, however to measure success.